Maya Spikes, the study is very interesting, and saddening. Thanks for sharing it.
Again, I believe that making the effort to seek out and build relationships across racial and/or cultural boundaries does more for children’s positive perceptions of human beings with a different skin color, than playing with a particular kind of doll. Should we have both? Absolutely. But this is where the children are going to take the biggest cues from the leadership in their lives — parents, teachers, peers, coaches, pastors, etc.
As the actual experiment proves, the problem is with people and culture, not primarily a toy manufacturer. The children had the option to choose either doll. They chose the white doll because society and culture had conditioned them to believe it was better. Heartbreaking, as you said.